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Since its public opening in 1963, The
Hyde Collection, an historic house and world class museum, has evolved
into an extensive art complex, home to classic and modern masterpieces,
temporary exhibitions, gallery spaces, lectures, concerts, family
activities, and school programming, as well as a museum store. Standing
at the threshold of its most significant undertaking to date—the
comprehensive, historically accurate restoration of Hyde House, the
home of Louis and Charlotte Hyde, and setting of the original Museum—The Hyde
recognized the need to renovate its corporate image.
Spiral Design Studio embraced the challenge. Through marketing
audits, competitive research, structured meetings, and open forums,
Spiral Design studied The Hyde’s business model, ideals and style; its
staff and membership; and its history, progress and plans for the
future.
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The Hyde’s support, the Spiral team then set out to re-brand the
organization through the development of a new corporate identity,
including logo, typographical treatment, and the selection of new
corporate fonts and colors. Additionally, to support The Hyde’s
in-house redesign of corporate marketing elements, including print
materials, signage, and advertising, Spiral developed detailed brand
standards, outlining implementation and usage of the new identity.
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Lastly, Spiral designed an elaborate new website for The Hyde
Collection, featuring an extensive image gallery for the showcasing of
art, an educational resource area for teachers and students worldwide,
and comprehensive content management tools for convenient in-house
updating. The flexible site also allows for constant growth through the
in-house development of new site areas and pages with a few clicks of a
mouse. |
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Upon Spiral Design’s completion of these updates, The Hyde
Collection’s membership reached an all-time high. Its new website
triumphed, with 2,819 unique visitors averaged per month (compared to
the previous site’s average of 1,413). Additionally, The Museum
recognized a marked increase in local, national and international press
coverage and media attention including features in such prestigious
publications as The Catalogue of Fine Art and Antiques, The Magazine Antiques, Art and Antiques Magazine, The Antiquer, and Adirondack Life Magazine.
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