Albany Law School sought a contemporary, but professional collegiate website on par with those of its law school rivals, such as New York University, Yale University, and Fordham University. The site needed to provide visitors with a wealth of information, allow for frequent, immediate updates, and speak equally to each of the its (7) audiences: current students and faculty, prospective students and faculty, alumni, legal professionals, and the general public. Additionally, the century-old institution wanted a site design that accurately reflects its history and its ongoing pursuit of current technological and professional innovation.

Integrating Albany Law School’s extensive, complex content – 4,000 pages of information – the institution’s new site doubles as a successful recruiting tool for prospective students and staff, and a one-stop source of answers for current student and faculty questions.

Specific, targeted pull-down menus for effortless site navigation by the variety of target audience members. Edgy, contemporary design coupled with clean, professional feel reflect the school’s historic pride and progressive educational offerings. Quick loading pages, regardless of connection type or speed. Virtual tour slide show, allowing visitors to “visit” the campus without leaving the ALS site. Data-driven “faculty” catalog, connecting each professor with his/her course for public review and direct contact.

A direct, documented result of Albany Law School’s new website, the institution saw a dramatic increase in student registration for the 2002-2003 school year.