William S. Panitch, Inc.

Branding | Branding & Logo Design

The William S. Panitch, Inc. logo represents the corporate brand of this rare coin and paper money specialist. The custom mark blends contemporary, art deco inspired typography and a personalized monogram together with a circular layout representative of a coin or medal. The selected color for the monogram is reminiscent of bronzed metal, a key numismatic appraisal element. The art deco typography in the tawny port color provides visual contrast and imparts a feeling of history and tradition.