William S. Panitch, Inc.
The William S. Panitch, Inc. logo represents the corporate brand of this rare coin and paper money specialist. The custom mark blends contemporary, art deco inspired typography and a personalized monogram together with a circular layout representative of a coin or medal. The selected color for the monogram is reminiscent of bronzed metal, a key numismatic appraisal element. The art deco typography in the tawny port color provides visual contrast and imparts a feeling of history and tradition.