University at Albany School of Business

Higher Education

Spiral Design has enjoyed an ongoing relationship with the UAlbany School of Business for many years, which has evolved with them as their needs change. We have developed cohesive but unique branding for each of the programs within the School of Business and designed pieces to appeal to their unique audiences (i.e., current professionals seeking to expand their knowledge through a weekend program versus undergraduate students hoping for acceptance to the right immersive environment). To highlight the prestige of “getting in” to the highly regarded undergraduate business program, Spiral positioned the language for their brochure to focus on the “in” in “business.” For weekend MBA students, who are looking for career advancement within their current fields, we developed an ad series based on the idea of “Power Up” and used this message for all communication moving forward.

University at Albany School of Business | MBA Program Stationery
University at Albany School of Business | MBA Program Brochure
University at Albany School of Business | Weekend MBA Advertisements
University at Albany School of Business | UAlbany School of Business Social Media
University at Albany School of Business | Railway Signage
University at Albany School of Business | Weekend MBA Program Brochure
University at Albany School of Business | Evening MBA Program
University at Albany School of Business | Copywriting
University at Albany School of Business | Undergraduate Program Brochure