Financial Services / Banking
Creating a brand vision
Kinderhook Bank sought to embrace their brand and focus their marketing in an effort to take advantage of recent bank consolidations, which provided potential business growth. Spiral Design conducted in-depth marketing assessments and research into the Kinderhook Bank brand and existing branches, culminating in a detailed vision board and advertising recommendations. Based on this work, Spiral developed a suite of advertising materials that could be utilized as marketing opportunities arose. Spiral continued to work with Kinderhook Bank on print materials for major announcements.