Capital District Women's Employment & Resource Center

Non Profit Organization

A Community Gem

The Capital District Women's Employment & Resource Center needed a refresh. We updated their logo with the purpose of making it more functional, recognizable, and representative of who they are. Continuing in this direction, we redesigned their website to position them as a professional non-profit organization. The custom CMS that we created for them simplified the process of keeping their content fresh, making it easier than ever for the staff to update their content regularly.   

 

Capital District Women's Employment & Resource Center | Logo
Capital District Women's Employment & Resource Center | Stationery
Capital District Women's Employment & Resource Center | WebsiteLink

A series of infographics were created to quickly and easily express major concepts and accomplishments of the organization. These graphics were used on the website, in email communication and social media channels.

Capital District Women's Employment & Resource Center | Infograph 1
Capital District Women's Employment & Resource Center | Infograph 2

In honor of WERC's 30th Anniversary, the theme developed around the pearl as a traditional 30-year anniversary symbol, and became a representation of all that have supported WERC throughout this time... the "Pearls of WERC." A campaign was developed and deployed around this concept, culminating in an event to celebrate these "pearls."

Capital District Women's Employment & Resource Center | 30th Anniversary
Capital District Women's Employment & Resource Center | Anniversary Event Invitation
Capital District Women's Employment & Resource Center | Enamel Pin

Continuing on in our support of WERC's success, Spiral helped to develop the theme of "Constellation Builders," which poetically reflects the organization's mission of building support networks for women. WERC kicked off the theme with its annual luncheon, for which we created ads, emails, and invitation and program.

Capital District Women's Employment & Resource Center | WERC Constellation Event Image