New York State
Bringing awareness to crime victims and their families
The New York State Sheriffs’ Institute needed a full creative campaign to promote two important crime victim services — Order of Protection Notification System and Inmate Release Notification System. Spiral developed an eye-catching, impactful campaign that appealed to victims, law enforcement and crime victim advocates and, in turn, increased statewide registration of the systems by 30%. Our team created compelling concepts, in both English and Spanish, that were adapted across multiple marketing platforms, including print, broadcast, online, mobile and outdoor advertising. The complete campaign was successfully launched at a special event during National Crime Victims’ Rights Week in April.