BAZ-X Bariatric Supplements
Health and Wellness
Physician formulated from A – Z
Bariatric surgeon and wellness advocate, Dr. Vishnudas Pai came to Spiral with a product and a mission: after constantly having patients ask what supplements to take following weight-loss surgery, Dr. Pai developed BAZ-X — a line of dietary supplements formulated with everything to keep the body nourished from A – Z, and beyond.
Working in close partnership with Dr. Pai, Spiral methodically developed a cohesive brand identity and graphic language that spoke to the care and expertise behind the physician formulated products. The brand was applied across various materials including product packaging, website, promotional merchandise and print materials.
Working in close partnership with Dr. Pai, Spiral methodically developed a cohesive brand identity and graphic language that spoke to the care and expertise behind the physician formulated products. The brand was applied across various materials including product packaging, website, promotional merchandise and print materials.










Event displays as well as a unique leave-behind gift for referring doctors promote post-surgery well-being.

