Financial Services / Banking

A longstanding relationship built on celebration

KeyBank looked to Spiral to create compelling and engaging brands for their special events for potential and existing high-income clients. The results were fully immersive branded experiences with a variety of tones and textures.

Keybank | Links to Greatness Invitation
Keybank | Links to Greatness Map

Links to Greatness:
We helped KeyBank tie together two seemingly unrelated activities: a round of golf and a leadership experience at the West Point Military Academy. The “Links” language reflects golf terminology and symbolizes the literal chain strung across the Hudson River by General George Washington during the Revolutionary War.

Keybank | Oak Smoke & Evoke Invite
Keybank | Visual Swipe

Oak, Smoke & Evoke:
This theme was inspired by all things Adirondacks and earthy. Wild game, premium scotch and hand-rolled cigars were served in the rustic but elegant Pat’s Barn.

Keybank | Horsepower Logo
Keybank | Horsepower Event

This event married polo and classic cars for a high-powered event held at the Saratoga Polo Club. Invitation recipients were given a key, which would be used as part of a drawing for the prize of a car rally in one of the many classic cars on display.