Mechanical Testing, Inc.
Contractor / Service Provider
Flexible branding for a multi-faceted contractor
Seeking to elevate their brand and capture their diverse test and balance contracting work into a cohesive understandable system, Mechanical Testing, Inc.'s refreshed brand identity had to be flexible like their business. MTI's three core business services needed a presence in the branding as well. Consisting of HVAC Testing & Balancing, Fire Life Safety Testing and Drone Solutions & Inspections, icons were created to represent each. The icons were designed in such a way that they could be used both in conjunction with the MTI logo and separately as stand-alone marks to promote the individual services of the company.