New York State
Sheriffs' Institute

Association

Bringing awareness to crime victims and their families

The New York State Sheriffs’ Institute needed a full creative campaign to promote two important crime victim services — Order of Protection Notification System and Inmate Release Notification System. Spiral developed an eye-catching, impactful campaign that appealed to victims, law enforcement and crime victim advocates and, in turn, increased statewide registration of the systems by 30%. Our team created compelling concepts, in both English and Spanish, that were adapted across multiple marketing platforms, including print, broadcast, online, mobile and outdoor advertising. The complete campaign was successfully launched at a special event during National Crime Victims’ Rights Week in April.

New York State <br>Sheriffs' Institute | Posters
New York State <br>Sheriffs' Institute | Billboard – I Am Not Alone
New York State <br>Sheriffs' Institute | Billboard – I Am In Control
New York State <br>Sheriffs' Institute | Conference Materials
New York State <br>Sheriffs' Institute | Copywriting
New York State <br>Sheriffs' Institute | Billboard – Now I Know
New York State <br>Sheriffs' Institute | Conference Program
New York State <br>Sheriffs' Institute | Palm Cards
New York State <br>Sheriffs' Institute | Rack Cards
New York State <br>Sheriffs' Institute | Social Media

Radio Spots: