As Transfinder, a leading provider of school bus tracking and routing solutions, looked to expand their market into Canada, they turned to Spiral Design to conceptualize and develop a marketing gift item to be sent to potential Canadian clients. Upon targeted research, Spiral discovered the inukshuk:
Inuksuk (also spelled inukshuk, plural inuksuit) is a figure made of piled stones or boulders constructed to communicate with humans throughout the Arctic. Traditionally constructed by the Inuit, inuksuit are integral to Inuit culture and are often intertwined with representations of Canada and the North.
Spiral sourced small inuksuit, developed packaging and messaging to parallel the function of Transfinder technology as a way-finding and communication tool.