Park South Apartments
Real Estate / Property Management
Cutting-edge living space transforming a neighborhood
When Tri City Rentals developed the Park South Apartments in the up-and-coming area near Albany Medical Center and Washington Park, they desired a strong visual identity to differentiate the apartments and a website that would highlight the luxury amenities, be search engine optimized for prospective tenants, and would provide an easy online application process. We developed a brand identity that connects the modern feel of the apartments, the convenience of downtown living and a nod to Albany’s historic Park South neighborhood. The website utilizes the new brand identity in a clean, contemporary design while showcasing photos, floor plans and amenities along with the prominent Connect with Us application form. The site is also search engine ranked for high-end apartments in the Albany Medical Center complex area.