Bold &
Problem Solvers

Creativity meets innovation

Spiral Design was founded on a love for design and a passion for helping businesses succeed. Since 1989, the creative and tech minds that make up the team of our boutique firm are dedicated to finding solutions that combine the needs of our national and international clients with the latest in technology and the beauty of design.

Our Approach

Our award-winning team specializes in the creation of logos and brand identity, website design and digital marketing, print, packaging and more for a diverse range of businesses across multiple industries and sectors including large companies, small startups, and nonprofits.

We approach each project as a unique opportunity to collaborate with our clients, showcasing their brand expression through marketing that’s: engaging and effective, tactical and targeted, meaningful and memorable. Whether working directly with your in-house marketing team to further an existing vision — or becoming your go-to partner — we work best as a dependable extension of your team. Over the last 30 years, Spiral has aimed to be a place where our designers can flourish and our clients can grow.

Everything Begins with Pencil and Paper…
Lauren Payne
Founder & President

Our in-house team is made up of amazing creatives, hand-chosen for their ability to build relationships with clients while adapting to our ever-changing technology landscape and its impact on our clients’ needs. We are committed to offering fair and competitive pricing while never compromising design in light of a simpler, less effective design solution.

Spiral and its staff have been recognized by the design and business communities, receiving numerous awards including the American Advertising Federation's Worldwide Gold ADDY, The Albany Ad Club's Best of Show, the Capital Region Chamber of Commerce Women of Excellence award and the Business Review's 40 Under 40 award.

Your Dedicated Team

Lauren Payne
Founder & President
Neil Wright
Senior Creative Director
Jeanie Guity
Creative Director
Jesse Schaller
Art Director
Will vonWedel
Director of Web Development
Michele Rittie
Account Project Manager