5 Ways to Easily Improve Your Website’s Effectiveness

Responsive Design –In today’s online-dominated world, it’s important to make your website function as seamlessly as possible across all devices, operating systems and screen sizes. Responsive website design is the approach we take in our website development framework respond to tailor your website to the user’s behavior and environment based on screen size, platform and screen orientation. This ensures your website will work effectively on everything from desktop systems to smart phones.

Clear Call to Action – Your website should be designed for your desired audience. Imagine your desired target audience, and ask yourself what they might be looking for when they visit your website. What pathways and content are relevant to them? Are they able to easily access it? Would they want to call and speak to a real person? Make it easy for them to do so with a clear call to action and on-target messaging that will allow them to do just that.

SEO Strategies – Everything on your website should have a purpose. To make your web content as strong as possible, it is essential to incorporate Search Engine Optimization (SEO) strategies. This is what will “boost your ranking,” for relevant targeted keywords you want to be search for. This means your SEO strategy will determine where your website shows up in the ranking list when someone uses a search engine such as Google.

User Experience - Think of your website as an extension of your physical business location. You want your office and employees to create a positive experience for potential clients who may walk in. The same goes for your website – when someone is taking the time to visit, you want them to leave your site having had a positive experience. Your website should be intuitive, anticipating the needs of your desired audience, and created to help them get the answers they need as quickly as possible. If your audience can’t find what they’re looking for quickly on your website, it’s easier than ever to move onto your competitor.

Being on Brand – Oftentimes, your web presence is the only information potential customers have about you. It may be their first point of contact with your brand. The best thing you can do to enforce the ideals of your business is to create – and stick to – your brand. This will help your audience recognize and become familiar with your business.

Need help? Spiral Design Studio can help you build your brand, optimize your website, and much more. Contact us today.