1st Playable Productions

1st Playable Productions enlisted the help of the Spiral team to build and develop a new website as well as packaging and messaging for their yearly client gifts. 1st Playable likes to give what they call “disruptive” gifts that both engage the recipient and reflect what they do as video game developers. Spiral uses its creative strength to elevate the gift with appropriate packaging and messaging.

1<sup>st</sup> Playable Productions | Responsive Website
1<sup>st</sup> Playable Productions | Blog page
1<sup>st</sup> Playable Productions | Who we are page
1<sup>st</sup> Playable Productions | Made in Troy, Uncle Sam

Genuine Creative Boost

This disruptive and playful gift packs three foam sling-shot rockets atop a launchpad filled with custom branded M&M candies.

1<sup>st</sup> Playable Productions | Creative Booster Promotion
1<sup>st</sup> Playable Productions | Creative Booster Detail
1<sup>st</sup> Playable Productions | Detail of custom M&Ms

Auggie the Augmented-Reality Virtual Pet

Promoting 1st Playable’s work developing virtual reality (VR) video games, this promotional toy gave players a fun, reality-based mission to shoot foam balls at stand-up game figures (or co-workers).

1<sup>st</sup> Playable Productions | Popper toy
1<sup>st</sup> Playable Productions | Popper toy packaging
1<sup>st</sup> Playable Productions | Popper toy detail