Located in the Outerbanks region of North Carolina, H2OBX is one of the East Coast’s best waterparks with rides and slides for both families & thrill-seekers. Throw in a lazy river, wave pools & casual eats, and you’ll have a vacation experience like no other. With top-tier staff and amenities leaving guests with a positive park experience; the waterpark’s website and ticket-ordering experience needed some work. H2OBX's marketing team approached Spiral to overhaul their website, making it easier for guests to purchase tickets and add-ons, plan their visit, and highlight all of the incredible attractions.
The site’s homepage and navigation structure was completely redesigned to shift focus to guests’ three primary interests: purchasing tickets, discovering what rides and slides the waterpark has, and planning their trip. The new fully responsive website was designed with mobile usage at the forefront, knowing a majority of guests are vacationers and would be booking on the go.
Also designed with the marketing team’s needs in mind, the site’s color palette is customizable as themes change from year-year. All ticket options and add-ons are fully customizable to change as the park’s offerings change. Seasonally, job openings can be shown or hidden from the navigation depending on priority.
A waterpark is as only as good as its attractions, and H2OBX’s rides and slides are the best around. Designed for everyone from kids, thrill-seekers, or the whole family; the rides and slides section of the website was re-tooled for easy filtering by audience type. The informational pages for each attraction are designed with guests in mind, highlighting critical information like minimum height, weight capacities, number of riders, age interests, image gallery, and overview videos of the attraction to provide a first-hand look at what to expect on their visit.
Planning your visit is easy, with all the essential information you’ll need, including park hours, map, parking, directions, dining, and FAQs at your fingertips.
From that very first conversation of meeting the entire team, I felt like I was being listened to (even when I did not know what I really wanted) and that this collaborative effort was going to create a much-improved website and sales tool.