New York State LECET

Building New York. Creating Jobs.

New York State LECET (LABORERS-EMPLOYERS COOPERATION AND EDUCATION TRUST) is a labor-management partnership between affiliated LIUNA (Laborers' International Union of North America) Laborers’ locals and its signatory contractors. Working together to strengthen their collective position in the construction market, LECET provides one-stop shopping for innovative marketing and advertising strategies, government agency relationships, market-related legislation and regulatory initiatives, community and business alliances, and a variety of unique job tracking services.

New York State LECET | Hard Hat Sticker

Having an established and recognizable brand, LECET sought to elevate their marketing through updated promotional materials and advertising campaigns including member-focused badges and wearables that would instill Union pride.

New York State LECET | Embroidered Logo on Baseball Cap
New York State LECET | Truck Decal
New York State LECET | Voting Postcard
New York State LECET | Stickers
New York State LECET | Gift Box
New York State LECET | Apparel Design
New York State LECET | Sticker Postcard
New York State LECET | Promotional Materials

A bold and message-centric advertising system was created to promote a no-nonsense career in construction. Applications include digital banner ads, printed magazine and program ads, digital and printed billboards, job site banners, as well as outfield signs for the Syracuse Mets.

New York State LECET | Advertising
New York State LECET | Subway Ad
New York State LECET | Construction Jobsite Sign
New York State LECET | Jobsite Banner
New York State LECET | Wheatpaste Billboard
New York State LECET | Print Ad
New York State LECET | Syracuse Mets Outfield Banner Ad