Kinderhook Bank sought to embrace their brand and focus their marketing in an effort to take advantage of recent bank consolidations, which provided potential business growth. Spiral conducted in-depth marketing assessments and research into the Kinderhook Bank brand and existing branches, culminating in a detailed vision board and advertising recommendations. Based on this work, Spiral developed a suite of advertising materials that could be utilized as marketing opportunities arose. Spiral continued to work with Kinderhook Bank on print materials for major announcements.
Kinderhook Bank needed a friendly and inviting way to announce the acquisition of Patriot Federal Bank. Spiral used brand elements from each bank to provide recognizability and reassurance that the change would not be a disruption to the customer’s way of banking.
After visiting a number of Kinderhook Bank’s branches, we were able to see that with the varied architectural styles and atmospheres between them there were opportunities to unify.