As the second oldest continuously operating business in Cohoes, NY, Stark & D'Aprile, Certified Public Accountants, PC has a rich history of providing accounting and financial services to our community. With Vice President Amanda D’Aprile joining her Mother and President Marie Stark as a firm partner, Spiral was thrilled to assist our neighbors across the street with a refreshed and updated brand to reflect the future-forward outlook of the 90-year-young firm.
With their new name, Stark & D’Aprile sought a mark representing their reputable and professional firm in a creative, classic, and timeless monogram.
A full stationery suite was developed to complement the new logo and elevate every touch point of Stark & D’Aprile’s client communication materials.
A simple brand guideline outlining the logo versions, color palettes, typography, and usage provided Stark & D’Aprile with direction for maintaining the new brand’s integrity across any materials not covered with the rebranding package.
Having designed and developed the firm website prior to the name change, Spiral re-skinned the site with an updated look and feel in concert with the fresh visual identity created around the new logo.