Gleason, Dunn, Walsh & O’Shea (GDWO) approached Spiral to help elevate their brand with a new logo and website that conveys their professionalism and experience, and secures the firm as a beacon for modern legal service. Our solutions set their renowned firm apart in a crowded legal market through timeless design and a direct, visually striking website.
GDWO’s previous logo was set in a stodgy, traditional, serif typeface — spelling out the partners’ names without much style or flair. The new logo presents their names boldly and clearly (as it should), and introduces a modern monogram that brings the four partners' initials together into a single, interconnected mark. This mark provides the firm with an emblem which represents their team-based approach to providing personal legal service.
With core building blocks established by the new logo, a fresh visual identity was created for the firm to easily apply throughout its in-house marketing materials and communications. A simple brand guideline outlining logo versions, color palettes, typography, and usage provided basic direction for maintaining the new brand’s integrity.
In conjunction with the new brand identity, Spiral designed and developed a fresh and enduring new website that GDWO could easily keep up-to-date with the latest firm news, growing team members, and evolving practice areas.
With mobile usage driving design, the firm’s site enables quick, on-the-go browsing from any mobile device, creating a streamlined process from the initial search for services to engagement and contact.
A suite of modern, line-based icons uniquely identifies each of the firm’s distinct practice areas.