The Troy Savings Bank Music Hall wanted to update their logo and overall image, and reduce the emphasis on the “savings bank” portion of their name to eliminate confusion and convolution. Spiral created a new logo that reflects their rich history but also has a modern feel.
Numerous initial logo concepts were explored and refined through pencil sketches to capture both the artistry and history of the celebrated entertainment venue.
Spiral utilized this new branding to redesign the hall's website to convey the grandeur of the historic space and the quality of the performers. The new website allows audiences to quickly browse upcoming events and purchase tickets with ease.
Spiral Design is a longtime partner of the Troy Music Hall and we deeply value their creativity, attention to detail, and responsiveness. Our latest website updates vastly improved our site’s functionality and we have received many compliments. Spiral’s talent and technical abilities are major assets.
We have enjoyed our long relationship with Spiral. We love their work in the development and ongoing maintenance of our website and appreciate their tremendous generosity, not just to us, but to many organizations in the community.