Game On New York

Growing a hub for game development

The Center for Economic Development (CEG) sought a presence to promote the Capital Region’s expanding video-game industry. Teaming with local game developers and higher education institutions, CEG brought the ‘Game On New York’  initiative to Spiral to create an identity, billboard and informational landing page to increase visibility and awareness of the rapidly growing sector.

Game On New York | Logo
Game On New York | Simplified Logos
Game On New York | Knock-out logo
Game On New York | GAME ON patch and sticker

The Game On NY landing page highlights the region’s agencies, games produced, testimonials and area benefits to draw in new businesses, investors, staff and students.

Game On New York | Website - Why New York State?
Game On New York | Website - Studios
Game On New York | Game On Website

In a push to promote the growing economic sector, a billboard was produced to coincide with a state legislative session that was to address tax credits for the industry.

Game On New York | GAME ON Billboard
Game On New York | Promotional Materials