The Center for Economic Development (CEG) sought a presence to promote the Capital Region’s expanding video-game industry. Teaming with local game developers and higher education institutions, CEG brought the ‘Game On New York’ initiative to Spiral to create an identity, billboard and informational landing page to increase visibility and awareness of the rapidly growing sector.
The Game On NY landing page highlights the region’s agencies, games produced, testimonials and area benefits to draw in new businesses, investors, staff and students.
In a push to promote the growing economic sector, a billboard was produced to coincide with a state legislative session that was to address tax credits for the industry.