University at Albany School of Business
Furthering careers and admissions
Spiral Design has enjoyed an ongoing relationship with the UAlbany School of Business for many years, which has evolved with them as their needs change. We have developed cohesive but unique branding for each of the programs within the School of Business and designed pieces to appeal to their unique audiences — current professionals seeking to expand their knowledge through a weekend program.
To highlight the prestige of “getting in” to the highly regarded undergraduate business program, Spiral positioned the language for their brochure to focus on the “in” in “business.”
For weekend MBA students, who are looking for career advancement within their current fields, we developed an ad series based on the idea of “Power Up” and used this message for all communication moving forward.
