Martin Electric

Empowering people, powering buildings

Martin Electric, wishing to give their name and brand the presence it deserved, engaged with Spiral to develop a new, modern logo and industry-leading voice to spearhead the 79-year-old, family-owned electrical contractor into its next generation of business. 

Martin Electric | Martin Electric Identity
Martin Electric | logo on green
Martin Electric | logo icon

Spiral created supporting materials consisting of stationery, trade show materials and templates for client proposals to proudly represent the brand’s step forward on the job site and beyond.

Martin Electric | Stationery
Martin Electric | Business Cards
Martin Electric |
Martin Electric |
Martin Electric | Trade Show Banners
Martin Electric | Proposal and Case Study

Spiral brought to life a new, dynamic website reflective of the company’s mission-motivated approach. The website puts their clients at the forefront, showcasing in-depth case studies for their diverse clientele.

Martin Electric | Martin Electric WebsiteLink
Martin Electric | Portfolio Page
Martin Electric | Case Study Page: Rivers Casino and Resort
Martin Electric | Website on mobile phone

In addition to a full suite of printed marketing materials, digital marketing was also addressed with templates for social media posts and a streamlined employee email signature.

Martin Electric | Digital Applications
Martin Electric | Ribbon-Cutting
Martin Electric | Interior Signage
Martin Electric | Inetrior wall with logo

The logo’s final application was considered with the understanding that it needed to be consistently reproduced across employee uniforms and company vehicles.

Martin Electric |
Martin Electric |
Martin Electric | Logo Application on Hat and Polo Shirt