Martin Electric, wishing to give their name and brand the presence it deserved, engaged with Spiral to develop a new, modern logo and industry-leading voice to spearhead the 79-year-old, family-owned electrical contractor into its next generation of business.
Spiral created supporting materials consisting of stationery, trade show materials and templates for client proposals to proudly represent the brand’s step forward on the job site and beyond.
Spiral brought to life a new, dynamic website reflective of the company’s mission-motivated approach. The website puts their clients at the forefront, showcasing in-depth case studies for their diverse clientele.
In addition to a full suite of printed marketing materials, digital marketing was also addressed with templates for social media posts and a streamlined employee email signature.
The logo’s final application was considered with the understanding that it needed to be consistently reproduced across employee uniforms and company vehicles.