A name change and a need for a new brand identity brought Alto Masonry to Spiral. This fresh start presented our team with the challenge of logo design, a new web presence, and a new brand expression. After getting to know the team we built a professional, refined identity that represented the skilled expertise of this team of masons.
Subtle imagery and meaning was worked into each part of the design with the letters ‘A’ and ‘M’ subtly being revealed through the interlocking blocks.
From there we created branding that sets the company apart from and above the competitors through a simple web design highlighting the details of their services and samples of their work.
The logo has easily translated to multiple forms of communication including trucks, shirts, hats, cards and more.