Solid Sealing Technology

SST initially approached Spiral for a new parts catalog website but quickly realized the need for an updated brand identity after our consultation. SST’s primary website goal was to catalog their thousands of uniquely engineered parts and custom solutions while creating an easy experience for their customers.

Solid Sealing Technology | Logos and color paletter
Solid Sealing Technology | Vertical knock-out Logo on Dark
Solid Sealing Technology | Vertical one-color knock-out Logo

SST’s old logo did not reflect the precise and technologically advanced manufacturing that they are known for. With the logo refresh, Spiral maintained the core concept of the previous logo and focused on streamlining the letterforms, adding fluidity to reflect the adaptable nature of SST’s custom manufacturing processes.

Solid Sealing Technology | Before and after logos

Spiral designed a full suite of stationery materials including business cards, letterhead and envelopes in addition to a flexible PowerPoint template for internal and external use.

Solid Sealing Technology | Business Cards
Solid Sealing Technology | Engraved Logo in Metal
Solid Sealing Technology | Horizontal Logo
Solid Sealing Technology | Stationery
Solid Sealing Technology | PowerPoint Presentation Template

With a refreshed and cohesive brand, Spiral designed a trade show display and series of printed sales materials showcasing SST's vast array of product as well as highlighting their custom capabilities.

Solid Sealing Technology | Tradeshow booth display
Solid Sealing Technology | A5 Flyer
Solid Sealing Technology | Sales Brochure
Solid Sealing Technology | Polo Shirt
Solid Sealing Technology | Logo on Mug

The previous website was an inconvenience to update and navigate, therefore focus was given to product categorization and organization. With many differentiating product factors, attention was made to highlight individual specs and showcase the skillfully engineered parts through large, detailed product renderings.    

Solid Sealing Technology | Website DesignLink
Solid Sealing Technology | Products Page
Solid Sealing Technology | Mobile screens
Solid Sealing Technology | website on phone

Following the brand refresh and website update, SST found the need for a corporate overview video to convey the complexity and custom nature of their unique solutions. Spiral provided on-site creative direction and planning to develop a succinct video that serves not only as a sales tool but also as a recruiting video that showcases SST’s collaborative work environment.

Solid Sealing Technology | Video shoot
Solid Sealing Technology | Still from video
Everyone here is thrilled that we found Spiral to help us modernize our brand. With how SST has grown, it is important that our presence in the marketplace reflects our identity and that our website is customer-friendly and easy to find. Our traffic has improved, our engagement has improved, and our orders have increased. Spiral Design has been a big part of our success at SST.
Adam Bush
Marketing Manager