Bariatric surgeon and wellness advocate, Dr. Vishnudas Pai came to Spiral with a product and a mission: after constantly having patients ask what supplements to take following weight-loss surgery, Dr. Pai developed BAZ-X — a line of dietary supplements formulated with everything to keep the body nourished from A – Z, and beyond.
Working in close partnership with Dr. Pai, Spiral methodically developed a cohesive brand identity and graphic language that spoke to the care and expertise behind the physician formulated products.
The brand was applied across various materials including product packaging, website, promotional merchandise and print materials.
Spiral developed a unique promotional leave-behind gift for referring doctors to promote the supplements and post-surgery well-being.
Sales tools such as event displays, promotional giveaways and discount cards were also developed to aid in spreading the word about the line of Bariatric Supplements.