DreamLab Productions needed a modern new logo and updated website to differentiate them from their competition. Our challenge was to create a bold brand identity system that would be simple enough to be stenciled onto equipment and storage boxes while being unique enough to set them apart from others with a similar name. After getting to know the DreamLab team and understanding the analytical and scientific way they approach their work, we developed an identity that conveyed their combined passion for sound and motion.
DreamLab's corporate colors were established to help build brand recognition, consistent logo usage is outlined in detail to help support this goal. The palette consists of three primary colors and one color blend to give flexibility for different business focus and applications.
When designing and developing the DreamLab website, our goal was to elevate the brand and experience to feel as modern as their process. Our team organized the site by clearly highlighting their menu of services while showcasing the depth and breadth of their capabilities.