This new apartment complex in Queensbury, New York needed a bold logo and brand identity to highlight the modern design and amenities of the new development as well as its proximity to the vast Adirondack State Park. The Spiral team dove into this creative project with the intention to create a logo that could be used across various applications including signage and marketing materials.
The logo design is reflective of the surrounding Adirondack Mountains and incorporates an “F” for Fowler Square. We created a complimentary color palette derived from building renderings and the surrounding natural environment.
A comprehensive usage guide was developed for the Fowler team to use when implementing the brand throughout the new property and it's necessary signage and wayfinding systems.