Fowler Square

Amenity-rich living in the Adirondacks

Services Provided:
Logo Design & Brand Identity

This new apartment complex in Queensbury, New York needed a bold logo and brand identity to highlight the modern design and amenities of the new development as well as its proximity to the vast Adirondack State Park. The Spiral team dove into this creative project with the intention to create a logo that could be used across various applications including signage and marketing materials.

Fowler Square | Logo

The logo design is reflective of the surrounding Adirondack Mountains and incorporates an “F” for Fowler Square. We created a complimentary color palette derived from building renderings and the surrounding natural environment.

Fowler Square | Logo variations
Fowler Square | grayscale logo on dark
Fowler Square | grayscale logo on light
Fowler Square | Logo Outtakes

A comprehensive usage guide was developed for the Fowler team to use when implementing the brand throughout the new property and it's necessary signage and wayfinding systems.

Fowler Square | Brand Guidelines
Fowler Square | Logo on Window
Fowler Square | exterior sign
Fowler Square | Floorplans
Fowler Square | Logo on Mug and Floorplan
Fowler Square | One Color Logos