Grapevine Partners is a tech startup whose aim is to help companies connect with the best HR resources available through the creation of an online ‘marketplace’. To do this they needed our team to create a brand identity and investor presentation portraying an online platform for talent recruitment and retention. Our main priority was to showcase the viability of this new business to instill confidence in investors.
The Spiral team created a brand look and feel including a bold and confident logo, colors and fonts that tie into the name and the promise of high-quality HR staffing.
Isolating the “G” from the logo, we created a simple badge for use in social media and for the UI in the product.
Lastly, an illustrative presentation was developed to highlight the experience, concept and financial opportunity for growth that ‘Grapevine’ promises.