Mechanical Testing, Inc.

Flexible branding for a multi-faceted contractor

Seeking to elevate their brand and capture their diverse test and balance contracting work into a cohesive understandable system, Mechanical Testing, Inc.’s refreshed brand identity had to be flexible like their business.

Mechanical Testing, Inc. | Logo
Mechanical Testing, Inc. | Knock-out logo
Mechanical Testing, Inc. | logo sketches

MTI’s three core business services needed a presence in the branding as well. Consisting of HVAC Testing & Balancing, Fire Life Safety Testing and Drone Solutions & Inspections, icons were created to represent each.

Mechanical Testing, Inc. | Sector logos

The icons were designed in such a way that they could be used both in conjunction with the MTI logo and separately as stand-alone marks to promote the individual services of the company.

Mechanical Testing, Inc. | Logo variations

Expanding their business beyond Upstate New York and the Northeast, MTI purchased St. Louis, Missouri commissioning company SENCO Services Corporation. Wishing to keep to name to not disrupt their current customer base, MTI asked Spiral to develop a new logo that fell in line with the established MTI branding yet still stands alone on its own.

Mechanical Testing, Inc. | SENCO knock-out logo
Mechanical Testing, Inc. | SENCO Logo

The new brand identity was carried over to a comprehensive new suite of stationery and marketing materials including detailed service brochures, informational workflow sheets, both print and digital ads and tradeshow banners.

Mechanical Testing, Inc. | Business Cards
Mechanical Testing, Inc. | Stationery
Mechanical Testing, Inc. | Drone Brochure
Mechanical Testing, Inc. | Embroidered hat
Mechanical Testing, Inc. | Apparel
Mechanical Testing, Inc. | Workflow Sheet
Mechanical Testing, Inc. | Truck Graphics
Mechanical Testing, Inc. | Embroidered Shirts
Mechanical Testing, Inc. | Print Advertisement
Mechanical Testing, Inc. | Drone Sell Sheets
Mechanical Testing, Inc. | Trade Show Materials

With a unified system in place to communicate their diverse services, MTI engaged Spiral again to bring that cohesion to a completely revamped and modernized website to market their services and products in a way that suited their varied and custom solutions.

Mechanical Testing, Inc. | Services page
Mechanical Testing, Inc. | WebsiteLink
Mechanical Testing, Inc. | Industries Page

With special attention paid to highlighting the industries MTI serves, each service section of the website was designed in a way to guide potential customers through MTI’s process and provide important information to help inform their decision-making.

Mechanical Testing, Inc. | Drone Services
Mechanical Testing, Inc. | Email Announcement