With no existing local development corporation to focus on business development and growth in Albany County, The Advance Albany County Alliance was established to provide a singular resource for assisting businesses of all sizes to grow, expand, retain and attract top talent to the county and provide opportunities for all of its residents. As such, The Alliance is able to cut back some of the previous red tape caused by disparate Industrial Development Agencies across 19 unique municipalities and simplify the process for companies looking to expand or move to the county.
A comprehensive brand guide was developed for the AACA team to distribute to partners and affiliates for reference when applying the brand to sponsorship opportunities and investor materials.
With a fresh canvas to work with, our team shaped and focused The Alliance’s brand and marketing to reflect what makes them special: their inclusivity. Rather than focusing on specific industries or business sizes, The Alliance provides business support for ALL.
As a new organization filling a gap in the county’s economic development landscape, The Alliance faced a unique challenge of presenting its services and functions in a way that elevated the LDC above previous IDAs and economic development agencies.
It was a pleasure working with the Spiral team while developing our new website & marketing materials. As Advance Albany County Alliance it was important for us to work with an Albany County business. The Spiral team demonstrated professionalism, expertise, listened, accommodated & always with a smile. We are very happy with our results, would recommend, & value our relationship with the Spiral Design team.
A full stationery suite including letterhead, envelopes, business cards and even email signatures were developed to round out the new organization’s marketing materials.