Advance Albany County Alliance

Fostering the growth of business in Albany County

With no existing local development corporation to focus on business development and growth in Albany County, The Advance Albany County Alliance was established to provide a singular resource for assisting businesses of all sizes to grow, expand, retain and attract top talent to the county and provide opportunities for all of its residents. As such, The Alliance is able to cut back some of the previous red tape caused by disparate Industrial Development Agencies across 19 unique municipalities and simplify the process for companies looking to expand or move to the county.

Advance Albany County Alliance | Advance Albany County Alliance Logo

A comprehensive brand guide was developed for the AACA team to distribute to partners and affiliates for reference when applying the brand to sponsorship opportunities and investor materials.

Advance Albany County Alliance | Advance Albany County Alliance Brand Guide
Advance Albany County Alliance | Advance Albany County Alliance Brand Guide

With a fresh canvas to work with, our team shaped and focused The Alliance’s brand and marketing to reflect what makes them special: their inclusivity. Rather than focusing on specific industries or business sizes, The Alliance provides business support for ALL.

Advance Albany County Alliance | Advance Albany County Alliance Knockout Logo
Advance Albany County Alliance | Advance Albany County Alliance Grayscale Logo
Advance Albany County Alliance | Advance Albany County Alliance Facebook Page
Advance Albany County Alliance | Business Support For All

As a new organization filling a gap in the county’s economic development landscape, The Alliance faced a unique challenge of presenting its services and functions in a way that elevated the LDC above previous IDAs and economic development agencies.

Advance Albany County Alliance | Advance Albany County Alliance Mobile View
It was a pleasure working with the Spiral team while developing our new website & marketing materials. As Advance Albany County Alliance it was important for us to work with an Albany County business. The Spiral team demonstrated professionalism, expertise, listened, accommodated & always with a smile. We are very happy with our results, would recommend, & value our relationship with the Spiral Design team.
Melanie LaRose
Executive Assistant to Chief Executive Officer
Advance Albany County Alliance | Advance Albany County Alliance Community
Advance Albany County Alliance | Advance Albany County Alliance Site Selection
Advance Albany County Alliance | Advance Albany County Alliance Quality of Life Page

A full stationery suite including letterhead, envelopes, business cards and even email signatures were developed to round out the new organization’s marketing materials.

Advance Albany County Alliance | Advance Albany County Alliance Letterhead
Advance Albany County Alliance | Advance Albany County Alliance Envelope
Advance Albany County Alliance | Advance Albany County Alliance Email Signature
Advance Albany County Alliance | Advance Albany County Alliance Business Card