Fulton-Montgomery Community College engaged Spiral with the goal to completely overhaul the college’s logo and entire visual identity across all touchpoints including website, acceptance packages, signage, advertising, and beyond. The previous branding lacked distinctiveness and any ownable attributes that would instill student pride. The redesign strengthened the college’s entire brand identity and established its position among the region‘s continued education institutions.
The resulting logo is distinctive and reflects the college’s reputation and presence in the community. The campus’ iconic clock tower is both a visual landmark for the college, rising over the landscape, and symbolically representative of the upward trajectory of students‘ careers.
With endless application possibilities across campus, the many versions of the logo provide administration and staff the tools to extend FMCC’s brand identity consistently across all touch points.
For students, acceptance into a college is a significant event in their lives, often having to make the tough decision to choose from many options. With this in mind, FMCC sought to redesign its acceptance package with the goal of making an impact and standing out from the rest with a bold and celebratory package.